Business, Management and Accounting
3 years ago

Consumer attitudes drive purchase of eco-friendly products, shaping green market.

Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.]
Phuah Kit Teng, Waei Ow Mun, Sukjeet Kaur Sandhu, Umi Kalsom Kassim

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The study looked at how people's attitudes affect their intention to buy environmentally friendly food products. They found that consumer attitude plays a role in the relationship between what others think (subjective norms) and the intention to buy eco-friendly food. However, attitude doesn't affect the relationship between perceived control over behavior and the intention to buy green products. The researchers used surveys to gather information from 151 people and analyzed the data to reach these conclusions.