Business, Management and Accounting
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Revolutionize profits with effective sales processes and pricing strategies!

Routledge eBooks
Designing effective sales processes to drive profits via pricing
Dev Tandon

Paper Summary

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The article discusses how executives struggle to understand how different shifts in customer, product, and other factors affect profitability. Analyzing pricing and sales mix is complex and often leads to unclear results. This confusion can cause sales professionals to focus on analyzing instead of selling effectively.