The article discusses social innovation and where research in this area is heading. The researchers used an integrative literature review to analyze articles and identify trends. They found that there is disagreement on the concept of social innovation, which hinders progress. The researchers also predict that post-pandemic, there will be a focus on solving social problems in areas like health, sustainability, and economy. They suggest future research should focus on pillars of social innovation, governance, partnerships, technology use, and ecosystem dynamics. This study aims to help guide social innovation initiatives to transform society.