Environmental Science
3 years ago

Traditional marketing meets fine arts: revolutionizing promotion strategies for artists.

Almanac Culture and Contemporaneity
Marketing researches and promotion works of art in the fine art’s marketing
Dmytro Akimov

Paper Summary

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The article explores how marketing techniques are used in the art world to promote works of art to buyers. The researchers analyzed different methods of segmenting the art market and found that traditional marketing strategies are not always effective in this unique industry. They discovered that marketing research is underutilized in the art market, and positioning artworks is crucial for successful marketing. The study highlights the importance of understanding the demand for art and using specific strategies to meet that demand effectively.