Social Sciences
3 years ago

Powerful marketing strategies key to LADA's success in competitive market

ACADEMICIA An International Multidisciplinary Research Journal
The analysis of marketing strategies and market entry to the competitive market (case of lada company in uzbekistan)
L Kadrkhuja Boboev Djuraxodjaevich

Paper Summary

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The article discusses how companies like LADA are expanding into new markets like Uzbekistan by developing strong marketing strategies. By analyzing the company's SWOT and interviewing managers, the study shows that having effective strategies for entering competitive markets can lead to success.