Revolutionizing Sales Strategies for Global Market Domination
The article "Selling and sales management" covers various aspects of sales, including development, strategies, buyer behavior, techniques, sales environment, management, and control. It discusses topics such as personal selling skills, relationship selling, direct marketing, international selling, and ethical issues. The researchers provide insights into recruitment, motivation, training, organization, and compensation in sales management. The article also includes case studies, examination techniques, and information on professional bodies in the UK and Ireland.