Emerging market multinationals revolutionize internationalization process theories.
The study shows how looking at companies from developing countries can help us understand how businesses grow internationally. Most theories about this are based on companies from rich countries, but companies from developing countries work differently. By studying them, we can see that there are three main ways they expand: by using their resources, by making deals, or by following a step-by-step process. Also, factors like government support, catching up with other countries, and being part of global supply chains can speed up their growth.