Investment funds have many options for where to put their money, but it's important to stick to what you understand. Stocks are a popular choice because they offer good returns and are easy to buy and sell. They also provide income through dividends and help spread risk across different industries. Funds like stocks because they give ownership in companies and a say in how they are run. Companies often welcome investment funds because they have a lot of money to invest. Funds try to meet the needs of their investors by offering personalized portfolios.