Business, Management and Accounting
3 years ago

Banks Boost Customer Satisfaction Through Improved Service Quality

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Jinnah Business Review
Impact of Service Quality and Customer Satisfaction: Evidence from Banking Industry
Jawad Khan, Amanullah Khan

Paper Summary

The study looked at how good customer service in banks affects how happy customers are. They asked 200 customers from four banks in Peshawar to fill out surveys. The results showed that when customer service is good, customers are more satisfied.

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