This study looked at the financial feasibility of a hydroponic vegetable business at Higrow Farm in Palembang. They described how the business operates, analyzed its profits over a year, and assessed its financial viability. The results showed that the business was profitable, with a profit rate of 1.48. The financial analysis indicated that the business is feasible, with a Net Present Value of Rp238,119,874.00, a Gross Benefit/Cost ratio of 1.09, and an Internal Rate of Return of 6.32%. Even when production levels decrease by 8.46% and operating costs increase by 22.48%, the business remains feasible.