The study looked at how exporting products to different markets affects firm productivity in Sub-Saharan Africa. They found that exporting helps firms grow, especially if they sell to multiple markets. Firms that export to more markets see a 42.3% increase in productivity compared to those selling to just one market. This increase in productivity is linked to firms becoming more efficient and selling to more markets as a result. The study suggests that policies should support firms in entering African export markets and provide credit to help them expand their sales to more markets.