Business, Management and Accounting
3 years ago

Location, Price, and Variety: Keys to Customer Loyalty in Jeddah Supermarkets

American Journal of Industrial and Business Management
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study
Hemaid Alsulami

Paper Summary

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The article explores how supermarkets in Jeddah City can improve customer loyalty by focusing on factors like location, price, product variety, promotions, and membership programs. The researchers found that these factors play a key role in encouraging customers to stay loyal to a specific supermarket.