Social Sciences
3 years ago

Embracing U-Business: The Key to Competitive Advantage in Global Markets

1 view
An Empirical Examination of Ubiquitous Business Adoption and Strategy
Dae Wan Kim, Hikmat Bahadur Bhaat, Guihua Zhang

Paper Summary

Ubiquitous computing is changing daily life by allowing people to communicate anytime, anywhere. U-Business is a new business approach using these technologies. The study looked at how U-Business is being used and found that different companies have different views on its benefits. To succeed in U-Business, companies need strong technology, new ideas, and creative teams.

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