Digitalisation revolutionizes value creation in the Swedish music market.
Digitalisation has changed how value is determined and created in the Swedish music market. By studying interviews with various actors, researchers found that digitalisation has affected how consumers and producers engage with music services, leading to changes in value creation. The study suggests that both the value of the music itself and the experience of using it are important in determining overall value. This research combines different perspectives to deepen our understanding of how digitalisation impacts the music industry.