New IT Solution Balances Privacy Protection and Data Collection Trade-Offs
Companies developed a new technology to balance privacy protection and data collection. They created an app for mobile banking that lets customer service agents recommend personalized privacy policies to users. In a study, this new app improved how fair users thought the process was, made them more comfortable using it, and reduced their privacy concerns. Users were more aware of privacy and more willing to share information with the app. This new technology helps protect user privacy while still allowing companies to get the information they need.