Economics, Econometrics and Finance
3 years ago

Unlocking Global Success: How Entrepreneurial Marketing Empowers Small Businesses

Design Engineering
Role of Entrepreneurial Marketing in Internationalizing SMEs: An Introspection
Arpita Goyal, Uma Sankar Mishra

Paper Summary

The article explores how small and medium-sized businesses can expand internationally. The researchers will study 30 SMEs in Rajasthan to understand the challenges and motivations they face. They will use a survey to collect data and focus on manufacturing SMEs in Kishangarh. The goal is to identify the factors that influence the performance of these businesses in the global market.

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