Decision Sciences
3 years ago

Strategic management key to boosting Malaysia's construction industry competitiveness.

A study on the application of strategic management to the contractor’s firm / Norsyakila Shahrudin
Norsyakila Shahrudin

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The construction industry in Malaysia faces challenges due to high competition and limited job opportunities. To succeed, contractors need to be skilled and professional to enter the international market. The study focused on contractors in Seberang Perai Tengah and found that applying SWOT Analysis in strategic management can help companies grow and compete successfully in the domestic market. By continuously seeking innovation and excellence through research, development, training, and management, the construction industry in Malaysia can improve and thrive globally.