Psychology
3 years ago

Quality Paints Enhance Customer Loyalty and Satisfaction in Competitive Market

International Journal of Engineering and Management Research
Customer Preference and Satisfaction towards Asian Paints
S. Kowisga, D. Yuvashankar, V. Kalpana

Paper Summary

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This article explores how customer preferences and satisfaction towards Asian Paints are influenced by the quality and features of the products. The company focuses on providing quality and innovative products to attract customers and build long-term relationships based on trust. The study emphasizes the importance of meeting customer expectations and delivering honest information through various communication channels to enhance loyalty and repurchase intentions.