Business, Management and Accounting
3 years ago

Online shopping satisfaction linked to price, quality, and service assurance.

Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman
Nurazimah Azman

Paper Summary

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The research looked at how online shopping behavior is influenced by factors like price, quality, ease of use, service, and assurance. They surveyed 278 people who buy things online and used SPSS software to analyze the data. The study found that these factors affect how satisfied people are with online shopping and whether they will buy again.