Business, Management and Accounting
3 years ago

Quality, Environment, and Preference Drive Green Product Purchases and Loyalty

Consumer perceptions of green products, purchasing behaviour and loyalty
Felix Chikosha

Paper Summary

Green products are popular because they are seen as good for the environment. A study looked at how product quality, environmental concerns, and other factors affect people's intention to buy green products. They surveyed consumers in different areas and found that product quality, environmental concern, and preference for green products all make people more likely to buy them again. Marketers should focus on honest green marketing to improve how people see green products.

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