Business, Management and Accounting
3 years ago

Big Data Drives Innovation in E-commerce Business Models for Customer Satisfaction

Lecture notes on data engineering and communications technologies
Innovation of E-commerce Business Model Based on Big Data
Wenjie Chen

Paper Summary

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The article explores how big data technology is shaping new business models in e-commerce. By focusing on cross-border e-commerce, the study analyzes how data analysis can drive business model innovation. The research shows that customer needs, especially user experience and affordable prices, are crucial for successful business models. The findings suggest that businesses must prioritize meeting individual customer needs to improve and innovate their business models effectively.