Financial literacy is crucial for making smart financial decisions, but many people lack the knowledge needed for effective financial planning. This can lead to difficulties in saving, borrowing, and investing wisely. Lack of financial literacy not only affects individuals but also has negative impacts on the economy as a whole. National and international agencies are working to promote financial education through workshops and programs. The study focuses on rural people in the Malwa region of Punjab and aims to contribute to the socio-economic growth and overall development of society.