Social Sciences
3 years ago

Group punishments in online labor markets significantly boost worker effort.

MIS Quarterly
Real-Effort Incentives in Online Labor Markets: Punishments and Rewards for Individuals and Groups
Matthew J. Hashim, Jesse Bockstedt

Paper Summary

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Online platforms can use rewards or punishments to motivate people to work harder in tasks like tagging images. In a study, group-level interventions were more effective than individual ones. Surprisingly, punishing a group led to the biggest increase in effort. Punishing or rewarding individuals also boosted their performance. These interventions can help online platforms get better results from their workers.