Business, Management and Accounting
3 years ago

Unlocking the Key Factors Influencing Mutual Fund Investors' Decisions

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SSRN Electronic Journal
Identification of Factors Influencing Investors’ Perception Towards Investment in Mutual Fund
Pooja Chaturvedi Sharma

Paper Summary

Mutual funds are popular among investors in India, offering a way to invest with professional help. A study on 100 investors in Delhi/NCR found that factors like fund characteristics, credibility, convenience, success factors, and fund family influence investors' decisions. This research can help academics, fund managers, brokers, and investors understand what drives people to invest in mutual funds.

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