The article explores the value of intangible assets acquired by US companies from 2002 to 2018. Different types of intangible assets, like technology and customer relationships, were studied to see how they affect stock prices. The study found that tech and customer-related intangible assets are important for investors, while definite intangible assets are more valuable than indefinite ones. This information can help companies and investors understand the impact of intangible assets on the economy. It also suggests that customer-related intangible assets are priced by investors, but non-compete agreements are not as significant.