Business, Management and Accounting
3 years ago

Advertising Boosts Small Business Performance in Dar es Salaam Districts.

The Role of Advertising on Small Business Performance in Dar es Salaam: A Case of Gerezani Kariakoo, Ilala District,
George Mwanyama

Paper Summary

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The study looked at how advertising affects small businesses in Dar es Salaam. The researchers focused on businesses in Gerezani, Kariakoo, and Ilala District. They found that advertising plays a significant role in improving the performance of small businesses in these areas.