Social Sciences
3 years ago

Unlocking Competitive Advantage: How Creative Industries Redefine Value Chains.

SSRN Electronic Journal
Creative Industries Value Chain: The Value Chain Logic in Supply Chain Relationships
Emília Madudová

Paper Summary

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The article explores how value is created and distributed in creative industries like advertising, architecture, and design. It looks at the different steps in the value chain and how each one adds or subtracts value. The researchers analyze how stakeholders in these industries work together to create value for the end consumer. By understanding these relationships, companies can gain a competitive edge. The study emphasizes the importance of building strong connections with key partners to enhance the value chain and improve overall success.