Farming is crucial for many people in Africa, especially those living in poverty. Efforts to help farmers improve their productivity and turn their farms into businesses are important. However, the true costs and benefits of farming are often not accurately recorded. This article discusses the unique nature of agricultural goods and the need for a balance in production to make farming a sustainable business in Africa. The key takeaway is that sustainable farming is achievable if farmers follow both agricultural and business practices, while also ensuring resources are preserved for the future.