Communications play a crucial role in creating value for businesses. It's not just about flashy marketing, but about effectively conveying the benefits of products or services to customers. While innovation is important, it's equally vital to communicate these innovations to ensure market success, especially in emerging economies. Value communication should be tailored to fit the cultural context of customers. This study emphasizes the importance of strategic communication in enhancing both customer and corporate value, providing valuable recommendations for firms in emerging markets to improve their communication strategies.