Unlocking Investment Potential: Factors Influencing Mutual Fund Decisions in India
The study looked at what influences people in Nagpur City, India to invest in mutual funds. They found that the main reasons investors choose mutual funds are the potential for good returns and the length of time their money is locked in. People often get information about mutual funds from the internet and friends or family. On the other hand, high risk and bad investment advice can stop people from investing in mutual funds.