Business, Management and Accounting
3 years ago

Customer Satisfaction and Loyalty Drive Positive Word of Mouth Marketing

DOAJ (DOAJ: Directory of Open Access Journals)
Defining and Assessing the Consumer’s Satisfaction and Loyalty Pattern
Hashem Aghazadeh, Mohammad Sadegh Hashemi, Mohammad Sadrinia

Paper Summary

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The article discusses how customer satisfaction and loyalty are crucial for businesses, especially during economic downturns. The researchers studied how customers' interests and satisfaction with Hacoupian products lead to loyalty and positive word of mouth advertising. They found that meeting customers' needs and emotional interests makes them satisfied with the products and stores, leading to loyalty and positive word of mouth marketing. It is important for companies to satisfy customers in different ways and create a welcoming environment to build emotional connections with them.