Business, Management and Accounting
3 years ago

Revolutionizing Product Development: QFD Methodology for Enhanced Customer Satisfaction.

1 view
SSRN Electronic Journal
New Product Development through QFD Methodology – A Short Survey
M.Muthu Kumaran, S. Vigneshwar

Paper Summary

This paper reviews a method called Quality Function Deployment (QFD) for developing new products. It explains the history and methodology of QFD, and analyzes how it is used in different industries. The goal is to provide a quick overview of QFD for researchers and practitioners to reference easily. Key terms include QFD, House of Quality, Voice of the Customer, and Customer Satisfaction.

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