This article suggests a way to boost public goods, like environmental, economic, and social services, by improving how they are produced in a market-based system. It points out that there's not enough support for public goods because of problems in the market system. The researchers propose using information technologies to help businesses, government, and individuals work together better to increase demand for public goods. They suggest creating a place focused on public goods research and training to come up with better ways to prioritize and provide public goods, like setting up tools for people to make choices that benefit the public good. This could help make public goods a more important part of society.