Business, Management and Accounting
3 years ago

Unique strategies may harm firm performance and market share for platforms

Uniqueness: How it affects firm performance and market share, and implications for platform firms
Daniel Dijkstra

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Focusing on being unique doesn't always lead to better performance for companies. Instead of trying to be different, it's better to focus on what you're good at and keep improving. This study looked at over 2,500 companies from 2008 to 2017 and found that being unique doesn't always mean doing better. In fact, being unique can actually hurt a company's performance and market share. For companies that operate as platforms, being unique can help them gain more market share, but it might not improve their overall performance. So, it's important for companies to think carefully about how being unique can impact their success.