The article explores what influences young people in Malaysia to buy environmentally friendly products. Factors like how much they know about the environment and how much they care about it affect their decision. The study found that having knowledge about the environment and caring about it makes them more likely to buy green products. However, the image of a company being environmentally friendly doesn't seem to have a big impact on their decision. The researchers suggest that future studies should look at this topic in more depth and over a longer period of time to get a better understanding.