Family businesses revolutionize global economy with new internationalization strategies
The article discusses how small and medium-sized businesses are becoming more important in international markets. Traditional ideas about how companies expand globally are changing, with new models being developed to better fit today's business world. One theory called international entrepreneurship is being studied to understand how businesses can succeed internationally. The researchers aim to provide insights into how family businesses can expand globally, as many European small businesses are family-owned. This research is important because there is not much information available on how family businesses can succeed in international markets.