The article discusses how technology startups that focus on providing technology for other companies' production processes, rather than tangible products or services, expand internationally early on to find the best business model. These startups, called "process niche firms," move their headquarters to different countries to be closer to potential partners and markets. The study uses case studies to show how these firms explore foreign markets to decide on the most suitable business model. As process niche firms grow, they may transform into different types of companies based on their chosen business model and development path.