The article discusses how traditional companies are adapting their business models to digital platforms, using a global tech company as a case study. The company shifted to a cloud-based digital IoT platform with new pricing and sales models, changing how they create and capture value. The transformation required new skills and know-how, leading to the platform being run as a separate business model. Transformational leadership was found to be a key driver of this business model change, supported by establishing a market intelligence body for strategic management.