Business, Management and Accounting
8 years ago

Revolutionizing customer relationships: Technology driving personalized business success.

1 view
Making every customer relationship count. Exploring the business drivers and technology enablers of customer relationship management
Bill Schmarzo

Paper Summary

Businesses are changing how they operate to focus on individual customers and increase their value. Technology has not fully supported this shift, with most systems being product-focused. A new approach is needed, using integrated technology to support a customer-centered strategy.

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