Business, Management and Accounting
8 years ago

Unlocking Premium Features: The Key to Freemium Success.

1 view
Lecture notes in business information processing
Differentiation in Freemium: Where Does the Line Lie?
Davide Semenzin, Edwin Meulendijks, Wilbert Seele, Christoph Wagner, Sjaak Brinkkemper

Paper Summary

The article explores how companies decide which features to offer for free in freemium models. By studying 17 companies, it was found that the transition from free to premium usually includes more valuable features.

Related papers

Theme background image
Social Sciences
6 years ago

Cheap Repeated Ads Brainwash Consumers, Manipulate Buying Decisions

Covid-19 SME Impact
Information Retrieval
Cultural Diversity
3 views
Business, Management and Accounting
8 years ago

Print ads' context crucial for consumer interpretation and advertising success!

Strategic Management
Qualitative Analysis
Integrated Marketing
1 view
Business, Management and Accounting
8 years ago

Framed ads dominate magazine advertising, shaping consumer perceptions and choices.

Brand Consumption
Social Media
Economic Analysis
1 view