Real time bidding (RTB) is a method used in online advertising to target specific audiences through a bidding process. A platform called demand side platform (DSP) helps advertisers bid for ad space on websites and apps. The process is complex due to the large number of available ad spaces. Researchers developed a new strategy for making bidding decisions, which was tested on real RTB data. The results showed that this new approach led to higher conversion rates and stayed within the target budget for advertisers.