Business, Management and Accounting
8 years ago

Innovative Norwegian Company Balances Exploration and Exploitation for Long-Term Success

Balancing Exploration and Exploitation in The Service Sector: Ambidexterity in a Norwegian Company with a Value Shop Configuration
Kari Marie Clifford, Helge Lundsvoll Andersen, Tharald Johannes Giæver

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The article explores how a Norwegian company, Making Waves, balances exploring new ideas and exploiting current strategies. The researchers studied the company's approach to innovation and profitability. They found that Making Waves uses a mix of architectural and contextual methods to achieve this balance. The CEO plays a key role in shaping the company's culture and strategic direction. By focusing on customer projects and adapting their management style, Making Waves successfully combines exploration and exploitation to drive growth.