Ghanaian SMEs face barriers in foreign markets hindering growth and competitiveness.
Ghanaian small and medium-sized businesses face challenges when trying to expand into foreign markets. Research shows that entering international markets can lead to improved performance and competitiveness for these businesses. The study looked at how Ghanaian SMEs operate internationally, the strategies they use to enter foreign markets, and the benefits and challenges they encounter. Both qualitative and quantitative research methods were used to gather opinions from SME managers.