Business, Management and Accounting
8 years ago

Unlocking the Power of Customer Data for Business Success

Taylor & Francis eBooks
Customer relationship management : concepts and tools
Francis Buttle

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Customer Relationship Management: Concepts and Tools is a book that simplifies the complexities of managing relationships with customers. It sees customer relationship management as a key business strategy that uses customer data and technology to create value and make a profit. The book emphasizes that customer relationship management involves more than just technology; it's about using data and technology to attract, retain, and grow customers. This approach impacts various aspects of a business, including strategy, marketing, operations, human resources, and IT management.