Companies can benefit society and gain a competitive edge by integrating social responsibility into their core business strategies. By aligning CSR efforts with their unique business goals, companies like Whole Foods Market, Toyota, and Volvo have shown that CSR can drive innovation and success. This new approach views business growth and social welfare as mutually beneficial, rather than conflicting interests. By analyzing the social impact of their actions and identifying opportunities to benefit society, companies can create a win-win situation for themselves and the communities they operate in.