Decision Sciences
8 years ago

Snipers in Online Auctions Cause Regret: Buyers Beware!

1 view
Developments in marketing science: proceedings of the Academy of Marketing Science
The Feeling of Regret in Ebay Auctions: The Role of Snipers
Weiling Zhuang

Paper Summary

Online auctions are popular for comparing prices and making purchases. Researchers are interested in how buyers bid and how auctions are designed. They found that there is a need for more focus on consumer behavior in online auctions.

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