Retailers Seize Control of Supply Chains, Reshaping Consumer Experiences
In the article "Supply Chain Management and Retailing," the focus is on how retailers have taken charge in supply systems by reshaping their operations and relationships with suppliers. Retailers are not just waiting to get products from manufacturers anymore, but are actively managing the channels to meet customer demands promptly. The paper looks at different types of retail supply chains like fashion and groceries to show how retailers are changing the way goods move from suppliers to stores. The challenges retailers face now and in the future are also discussed.