Business, Management and Accounting
3 years ago

Unleashing Big Data Analytics: Transforming Businesses and Boosting Profits!

2 views
Journal of Information Technology Teaching Cases
Big data: The effect of analytics on marketing and business
Barbara A. Manko

Paper Summary

Big data analytics helps businesses predict trends and improve effectiveness. Social media plays a key role in this process. By analyzing large amounts of data, businesses can make better decisions and increase their profits.

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