The article discusses how the concept of dividing the housing market into segments has evolved over time. It explores different methods used to categorize real estate properties and market them effectively. The main finding is that segmenting the market helps businesses understand the changing needs of customers and target their offerings more accurately. This approach has been around for over 70 years and is commonly done before products are launched. In the housing market, segmentation is crucial for identifying the preferences of potential buyers and adapting to their demands.