The article explores how traditional marketing strategies are changing in the world of online business. By studying the shift to e-commerce, researchers have identified new elements in the marketing mix that are crucial for success in the digital realm. They have developed an electronic marketing model to show how these changes impact marketing tools. The main goal was to understand how marketing strategies are evolving in e-commerce. The key finding is that electronic marketing has revolutionized the business world, introducing new elements to the marketing mix that focus on technology and providing information to consumers.